FACTS TO DEAL WITH

Those "things" are facts of brokerage life that can't be ignored or waited out, but must be identified and dealt with by anyone contemplating a future in real estate. They are - but are not limited to the following:

• The law of supply and demand is still on the books and will never be revoked.

• Demand is measured by the present availability of ready, willing and able buyers.

• Those able to buy arc not in the equation unless they are ready and willing to do so.

• Their wants and needs must jibe with what is now available in the marketplace.

• Prospective sellers must be willing to trigger buyer response with attractive terms.

• Prospective buyers must be willing to act on the most attractive terms available.

Only those buyers and sellers who meet (or can be persuaded to meet) those criteria are worthy of the attention of real estate processionals and all others should be avoided like carriers of the pox.


The bright side of all this is that there are always bona fide Buyers and Seller. however scarce, fearful. uncertain and misinformed they might be.

Those ready willing and able buyers who are sitting on the sidelines and waiting for the "best time" to make a move may be ignoring the opportunities that may never come again –genuine bargains and great financing terms on the buyers' side and little competition for those willing 10 take the plunge.

Those prospective seIlers unwiIIing to accept the best offer obtainable from the best buyer available are failing to recognize that such an offer is the true (and highest) present market value of their properly. regardless of how unpalatable it may appear.